Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing and keeping a viewer’s attention. According to Hubspot, nearly 75% of consumers prefer to learn about products and services through video instead of a written ad.
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